Alderley Villas
Logo, property marketing and website design
Client: Russell Homes
The brief
As a creative collaboration with ArcMedia, Russell Homes approached us to provide a brochure and marketing materials for a housing development in Alderley Edge. Designed by Calderpeel architects, this was a rare opportunity to develop a suite of assets for a sought-after prime Cheshire location. With its copper mines and unique geography, we naturally had plenty of inspiration to get creative.
We delivered…
A chosen name that oozes class and a distinctive logo – which combines the signature Calderpeel roofline and the famous Alderley Edge beacon. The colour red was a nod to the red sandstone escarpment situated above the picturesque village of Alderley. Using these key elements, we created an A4 landscape brochure, with a soft-touch laminate cover and foiled logo. We also created bespoke hoardings, estate agent boards and a minisite. Suffice to say, the unique properties sold soon after launch!
![](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/1920_wide_portfolio_Alderley_1-2.jpg)
![](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/1920_wide_portfolio_Alderley_2.jpg)
![Brochure print](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/1920_wide_portfolio_Alderley_3.jpg)
![](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/960_wide_portfolio_Alderley_1.jpg)
![](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/960_wide_portfolio_Alderley_3.jpg)
![](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/960_wide_portfolio_Alderley_2.jpg)
![](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/1920_wide_portfolio_Alderley_4.jpg)
![](https://www.northtotheleft.co.uk/new/wp-content/uploads/2021/03/1920_wide_portfolio_Alderley_5-1.jpg)
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