I’ll never know what a client wants from a logo unless I ask.

This not only ensures the work is completed quicker, giving me a greater understanding of your business, but that you will ultimately get what you have asked for – that alone is key to building a great, and profitable, working relationship for the future.

So, I check all of the following with my clients before I so much as put pencil to paper.

How would you describe your services and/or products?

What are the long term goals of your company?

Who are your main competitors? 

How are you different from your competitors?

What’s the age range of your target customer base? 

Do you have any color preferences, or existing brand colors?

Do you have any colors that you do not wish to use?

What adjectives should best describe your logo?

What feeling or message do you want your logo to convey to those who view it?

Where will you logo be used? 

What logos appeal to you and why? 

Why do you want a new logo?

What do you want your new logo to accomplish?

To gain as much knowledge about your requirements, I have produced a downloadable questionnaire, which can be completed and used as a first step in the logo design process. And if you don’t know how to answer one of these questions, give me a call on 07786032710 or let’s meet up so we can spend time clarifying milestones and the end-product.

Download the questionnaire here and let’s start our journey!

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